Global Luxury Real Estate Experts

About Coldwell Banker Global Luxury

Being a Global Luxury Property Specialist positions you as a true authority in high-end real estate—not just an agent who happens to take a luxury listing.

Global Luxury Real Estate is Coldwell Banker’s luxury property platform is designed for the top segment of every market. —a mix of brand, marketing system, training, and global network specifically for high-end residential real estate (typically the top 10% of a market by price). It is reserved exclusively for agents who complete specialized training and meet luxury production standards.

Since you are likely to be in competition with another luxury property specialist, setting a high level of expectation is important.

Others will find it difficult to match or surpass what you have already set in the client’s mind as “what they should expect.”

Coldwell Banker makes available luxury marketing materials to set that bar which include the Coldwell Banker Global Luxury Capabilities Brochure and Homes & Estates magazine.

Take a look at the Coldwell Banker Global Luxury Marketing Program Brochure Digital Flipbook

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Global Luxury Research Reports

Coldwell Banker Global Luxury® is recognized as a world leader in the marketing of exceptional properties and is widely considered to be among the world’s consummate marketing programs for successfully promoting luxury properties to a local, national and international marketplace.

Some of the Global Luxury Tools and Resources

Global Luxury Website

The ColdwellbankerLuxury.com website features all Coldwell Banker properties that meet the Coldwell Banker Global Luxury Price Point Threshold minimum and appearance requirements. Furthermore, Coldwell Banker agents that have been certified as Luxury Property Specialists receive a Profile Page on the site under "Find a Specialist."

The Wealth Engine Platform

The Wealth Engine Platform: WealthEngine is a powerful subscription based platform that enables you to create and download targeted prospect lists from over 45 data sources, covering more than 150 million U.S. individuals — all in real time. The functionalities included in the platform include:

• Individual lookup – Discover someone’s wealth, behavior, and demographic profile instantly, including key real estate metrics such as the number of properties owned, real portfolio value, and more.
• Identify individuals in a market by geography, wealth, business name, etc
• Market research and prospect list creation – the WealthEngine prospecting tool allows you to create lists across hundreds of data points

WealthEngine is only available to Coldwell Banker Luxury Property Specialists

Luxury Presentation Options

We offer an exceptional selection of Global Luxury listing presentation options designed to meet your every need and impress your most discriminating clientele. As a Coldell Banker Luxury Real Estate Specialist you will be able to download the Global Luxury Listing Presentation Talking Points to help you perfect your delivery of the presentation.

Concierge Auctions

A POWERFUL ALLIANCE. The strategic relationship between the Coldwell Banker Global Luxury® program and Concierge Auctions allows Luxury Property Specialists to represent extraordinary homes together with the leading global marketplace for luxury real estate auctions. Agents who choose to affiliate will benefit from access to Concierge Auctions’ extensive network of high-net-worth clients, record-setting results, and stellar reputation as the largest luxury real estate auction marketplace in the world.